Play The FreeRice Game And Feed The Starving

A recently launched website combines an addictive intellectual game with feeding the poor and is already popular among finance executives. The site donates 10 grains of rice for each right answer to the United Nations World Food Program.

The site, FreeRice.com, explains very clearly how rice is transported to people in need. Well-known companies are linked to the cause in equally well explained deals.

The site offers companies an alternative way to reach customers than the established marketing strategies dictate; partnering with a good cause that their customers endorse.

But the game is undoubtedly most interesting because of the way the sponsors achieve almost see through transparency levels. They explain exactly what they are about, how the site works, where the rice comes from and how it gets to its destination. Freerice.com also shows exactly how much progress has been made in providing the needy with free rice and which companies are sponsoring what. Check it out! You can also watch a video of rice being distributed.