Greenwashing Gains Currency

January 27, 2008 at 4:04 pm Leave a comment

It´s almost an official term by now. Greenwashing. Defined by as: (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

So if we have a term for it, just how serious is greenwashing in practice? It’s pretty awful over in the Americas, that’s for sure; greenwashing concerned 99% of 1,018 consumer products that TerraChoice investigated in its November 2007 study ‘Six Sins of Greenwashing´.

MarketingSherpa recently came up with a few common sense criteria for ´green´ products;
o Raw materials used
o How materials are gathered
o Manufacturing processes
o Packaging
o Marketing methods
o Shipping
o Product’s use
o How the product is discarded

These criteria make sense across the board. I am not a fan of holier-than-thou labeling but I think that marketing funds could be spent on informing customers rather than misleading them or generally glossing things up.


Want in-depth information about products? TerraChoice has a listing of validation products for the North American market. For consumer reports, you can also check out Eco-labels on To understand what is going on behind the scenes at the various green product labels, check out The site where US consumers can purchase goods and donate a portion of their spendings to carbon offsetting goals also buzzes with well-researched information.

Entry filed under: Green Economics. Tags: , , , .

Where To Find Best Methods For Green Living? In Consumerism Studies! Setting Your Lunar Clock

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed



Click here to get a widget of this blog via widgetbox.

Add to Technorati Favorites

StumbleUpon My StumbleUpon Page

%d bloggers like this: