Posts filed under ‘Green Entertainment’
Motorola recently launched what they claim to be first ever carbon neutral phone at the Consumer Electrics Show in Las Vegas. Additionally, the plastics used in the phone’s exterior are made from recycled water bottles. The company signed up with Carbonfund.org to offset the carbon produced during the manufacturing process of the handset. Distribution and operating activities are also offset. Motorola invests in the Carbonfund’s program of renewable energy and reforestation investments.
When you take a close look at the phone you will see that the Carbonfund investment is not a free ticket to environmental utopia because the press buttons and the robust exterior are entirely made of the kinds of metals that still will need recycling at the end of the phone’s life. But, having said that, knowing that the plastics are 100% made of recycled bottles is hopeful, especially when competitors like Nokia and Samsung are using bioplastics made from food crops. The Carbonfund also awarded Motorola with its CarbonFree® Product Certification after an extensive product life-cycle assessment. (more…)
Green drinking buddies? They exist! Every month, green group drinks take place in over 320 bars around the world. Green Drinks meetings are attended by people working in NGOs, academia, government and business. Just say ‘are you green?’, and then whoosh, networking!
The group´s organisers say Green Drinks is an organic, self organising network. Contact your local branche and see if you can join. If there´s no Green Drinks in your home town, email the organisers for tips on how you can set it up in your town; edwin [at] greendrinks [dot] org.
The network already is in these countries;
UK, USA, Canada, Australia, Germany, Sweden, The Netherlands, Afghanistan, Argentina, Belgium, Belize, Brazil, Chile, China, Czech Republic, Denmark, Finland, France, Hong Kong, India, Ireland, Italy, Japan, Luxembourg, Malta, Mexico, New Zealand, Poland, Puerto Rico, Singapore, South Africa, South Korea, Spain, Sri Lanka and Switzerland.
Got a Playstation 3? Know somebody who has one? Then you can help biomedical research by donating your machine’s computing capacity to scientific research when you’re not playing.
How? It’s as easy as inserting a program that you’ve downloaded from a website by the scientists on a 1 GB pen drive and inserting the pen drive into your console and restarting it. That’s what the people say who request this little favor of you, the Research Unit on Biomedical Informatics (GRIB) at the Instituto Municipal de Investigación Médica (IMIM) and the Universidad Pompeu Fabra (UPF) in Barcelona, Spain.
What happens when you do this, is that you get connected to a platform that these scientists have created soon after the launch of the PS 3. Hooking up groups of over PS3 users tends to create a natural super computational capacity. This is because the PS 3, as one of a few commercial available devices, uses a particularly powerful processor Cell.
“The combined computational force of all the PS3s reaches the features of a powerful supercomputer, given that at this time there are 3 million PS3s in the world,” explains Gianni De Fabritiis, researcher at the Research Unit on Biomedical Informatics (GRIB) at the IMIM-UPF. The researcher added that “the calculation capacity of 100 consoles would equal thousands of conventional computers”.
The researchers need a bunch of PS 3’s to provide them with calculation capacity that is of peta flop calibre simply to shorten the calculation time that their own computers take over simulating the behaviour of microscopic biomolecules. Similar initiatives are also underway by Stanford University researchers who are in need of supercomputing capacity to research alzheimers and other diseases.
Fabritiis claims that simulations calculations are of enormous difficulty when designing algorithms and architecture analysis, even for the most modern computers.
But at the moment, computing power is incremental in biomedical research because elemental physics behind enzymatic reactions, the tertiary structure of proteins or the conductivity of ions through biological membranes, among many other biological processes, is just beginning to be understood.
“The capacity to calculate is essential to resolving the operation of high-complexity biological systems”, Fabritiis says. He and his team have created a revolutionary computational initiative to which PS 3 players can hook up. It’s parked at www.ps3grid.net. It is a platform within the PS3GRID project, which allows everyone that participates to put their videogame console at the disposal of high-level international science.
”In only a few seconds using a 1 GB pen drive, we can load Linux Live operating system in the PS 3 and the PS3GRID software”, the researchers claim. They say that molecular calculations will be carried out 16 times faster than with a normal PC as a result. People that participate can return to the normal Playstation 3 game activity by simply restarting their console.
At the moment some 130 PS 3 gamers are hooked up to the site. Anyone interested in donating part of the computational time of their Playstation 3 to science can simply download the program onto a 1 GB or more pen drive from the website and stick it into their PS 3 machine.
A recently launched website combines an addictive intellectual game with feeding the poor and is already popular among finance executives. The site donates 10 grains of rice for each right answer to the United Nations World Food Program.
The site, FreeRice.com, explains very clearly how rice is transported to people in need. Well-known companies are linked to the cause in equally well explained deals.
The site offers companies an alternative way to reach customers than the established marketing strategies dictate; partnering with a good cause that their customers endorse.
But the game is undoubtedly most interesting because of the way the sponsors achieve almost see through transparency levels. They explain exactly what they are about, how the site works, where the rice comes from and how it gets to its destination. Freerice.com also shows exactly how much progress has been made in providing the needy with free rice and which companies are sponsoring what. Check it out! You can also watch a video of rice being distributed.
Take this from a viral marketing expert; the most contagious marketing messages are those that work the absence of their originators in some way or other. It is a fascinating game, not least because with the arrival of the intention economy, consumers are moving center stage, but the understanding of the process is still very limited.
A central role in the story is played by consumers who are turning the tables on producers by indicating that their elusiveness is less and less of a vulnerability businesses can exploit. Uniting is key in the new development. Consumers are uniting in their investigations on how products can be produced in as best a way as possible. The fun part is the involvement itself. Other than just stashing cash on a counter communally sourced production adds a life experience to shopping.
One example of crowdpowered production is Eventful.com. It’s a platform where people list their wishes for artist performances. At a certain level of demand, the performance takes place. It’s as simple as that! Eventful is incredibly viral and runs over 125,000 demanded events on normal days.
Trendspotting.com, a Dutch consultancy has reviewed it and believes that Eventful “Should help persuade well known artists to now and then change their regular touring schedule, and should definitely create a long tail-style bonanza for niche audiences, and thus niche artists, niche events and niche performances.”
Consumers before the internet era have always been completely invisible other than in numbers of marketing equasions. To understand how and why this is changing is important. Just like the nation state, or city communities, consumers have been hypothetical entities, surrounded by vagueness more than anything else. The social scientist Ernest Gellner is the prophet of choice on this issue. He poined out that a nation is an ‘imagined’ political community. It is impossible for members of even the smallest nation to ever know most of their fellow-members, but nevertheless, in the minds of each lives the image of the community. Gellner has said ‘Nationalism is not the awakening of nations to self-consciousness; it invents nations where they do not exist.’
The latest trends in the consumer story are changing this invisibility rapidly. Developments of perhaps even only the last months signal changes of astounding proportions. Gellner and many of his contemporaries’ views are beginning to be overturned by these events. Imagining the future by speculatively taking bets on what is going to materialize is not only for the disturbed or fantasists with too much time on their hands.
The music industry is perhaps where one should be getting the best ideas from, because it also lends itself for such models. Sellaband links fans to bands and enables them to sponsor them. The sponsoring fans get a piece of the action in return if a band is popular. This is how it works: fans, dubbed ‘believers’, find an artist they like on SellaBand.com. For 10 dollars they can buy a share, dubbed a ‘part’ in the band. Once the band has sold 5,000 parts, SellaBand arranges a professional recording, including top studios, A&R managers and producers. Believers receive a limited edition CD of the recording. The interesting twist is that the songs are then made available as free downloads. Income comes from advertising revenue, which is split three ways: artist, believer and SellaBand. Since both believers and artists benefit from getting 5,000 parts sold, both are likely to actively promote the band (and SellaBand) everywhere musicians and music fans are active: on their blogs, on their MySpace pages, in online communities and friends. The first band to win was Nemesea, from tiny Netherlands, my home country. This band is now in the studios recording their first album. The concept is not new in the music world, where fans of course have a long tradition of building close relationships with their beloved manufacturers of music. The group Marillion recorded one of its first albums from donated cash.
Consumers are materializing slowly. They bond together. The web is a great medium to find like minded people and that’s what has made consumers evolve from an elusive group to being closely knit. Visible.