Posts filed under ‘Green Marketing’
The trend began with deals between energy companies and various large companies and local municipalities to install solar panels on large premises in return for a fee. One example is ProLogis, a large distributor in California, getting solar energy from systems installed and run by outside energy companies. The first such deal was when General Motors got solar panels installed on the roofs of its Spain production facilities. (more…)
It sounds iffy; running your company’s network on a WiFi connection that is entirely powered by solar energy. But a Mountainview, CA firm says it provides a 100% uptime solution. And it reports a mad dash for its products by companies in the range of 50 to 200 employees.
Mesh WiFi firm Meraki started shipping its Meraki Solar December 4th, after a year long delay because it needed to improve its battery technology.
The delay lands both the firm and customers in a slightly awkward situation. The worldwide run on solar power equipment seemed overly justified when oil prices spiked. Now that the price of oil is in the 40 dollar bracket, what should solar be priced at? Meraki has found a creative way around this stumbling block. Customers can bring their own panels! They’re selling solar Wifi solutions for apartment blocks or businesses and small communities at $749 a piece for a bring-your-own-panel model up to $1,499 for areas with shorter days or less light which require a battery.
Motorola recently launched what they claim to be first ever carbon neutral phone at the Consumer Electrics Show in Las Vegas. Additionally, the plastics used in the phone’s exterior are made from recycled water bottles. The company signed up with Carbonfund.org to offset the carbon produced during the manufacturing process of the handset. Distribution and operating activities are also offset. Motorola invests in the Carbonfund’s program of renewable energy and reforestation investments.
When you take a close look at the phone you will see that the Carbonfund investment is not a free ticket to environmental utopia because the press buttons and the robust exterior are entirely made of the kinds of metals that still will need recycling at the end of the phone’s life. But, having said that, knowing that the plastics are 100% made of recycled bottles is hopeful, especially when competitors like Nokia and Samsung are using bioplastics made from food crops. The Carbonfund also awarded Motorola with its CarbonFree® Product Certification after an extensive product life-cycle assessment. (more…)
Admittedly, it’s a bit obscene to talk of a new bull market now that Wall Street is heavily sick and in need of a trillion dollar bailout. But perhaps it makes sense to do it anyway because it’s very likely that the next bull’s going to be colored brightly green.
Green investing is set to become easier as new markets are emerging and platforms dedicated to the general grey economy’s pollution problems begin to take off in earnest. “A whole new multibillion-dollar green economy will rise–and with it the kind of massive financial opportunity that could get not only America but also Wall Street back on its feet”, writes to Glenn Hurowitz in a report entitled “The Next Bull Market” in The Nation.
Viral marketing is a concept that few of us environmentalists are naturally inclined to take up in a technical sense. Yet there’s no denying that green has got wonderful potential when it comes to creatively using the internet to spread messages.
It’s surprising that there’s hardly any attention from the either marketing professionals for green or from “green eco-battle-axes” in cross fertilizing with the marketer guys. Everybody who knows the very basics of marketing knows that keeping up with the trends is something that’s the hallmark of any successful marketer. Green marketing, whilst a hype in the high street shops, is not so much an online viral gimmick most likely because it’s simply too earthy. (more…)
Low carbon societies can become a reality because technically and economically it is possible to reduce greenhouse gas emissions, say scientists from nine countries who researched the issue on behalf of the G8. They say that reducing global carbon emissions by half by 2050 is feasible if clever models are applied and outlined details of three extensive models in a peer reviewed article in Climate Policy.
European researchers say they have begun to develop fridges that are powered by a 100% alloy which will reduce their energy usage by 50%. In the last 15 years, fridge technology developers have had to consider what option would be the lesser of two evils. Environmentalists alerted them to the harmful side effects of chlorofluorocarbons (CFCs), the refrigerant chemical, but alternative refrigerants require a lot more energy.
But now there’s an alternative to both chemicals, a solution that will reduce your fridge’s energy bill by half. Trick is to use electromagnetic fields cleverly. No joking. The scientists work on behalf of BASF, the chemicals company, and a Dutch foundation called Fundamental Research on Matter (FOM). They are pioneering technology based on magnetocaloric materials (again, no joking). These materials are a new class of refrigerants and are set to significantly reduce the negative impact of today’s cooling systems on the environment.