How Viral Does Green Marketing Get?

Viral marketing is a concept that few of us environmentalists are naturally inclined to take up in a technical sense. Yet there’s no denying that green has got wonderful potential when it comes to creatively using the internet to spread messages.

It’s surprising that there’s hardly any attention from the either marketing professionals for green or from “green eco-battle-axes” in cross fertilizing with the marketer guys. Everybody who knows the very basics of marketing knows that keeping up with the trends is something that’s the hallmark of any successful marketer. Green marketing, whilst a hype in the high street shops, is not so much an online viral gimmick most likely because it’s simply too earthy. (more…)

September 2, 2008 at 10:49 pm Leave a comment

UK Policy Makers Ignore Poor Quality Of US Made Biofuels

ethanol.jpgMost of the biofuels on sale in Britain do not conform to environmental standards according to a study by the Renewable Fuels Agency which has shocked experts. The agency found that only 19% of all biofuel on sale in Britain actually is environmentally friendly. The remainder fails to meet quality standards drawn up by the UK government.

In America, such reports are published almost weekly. Everybody knows that some biofuels are of dubious quality. The worst types are the biodiesel blenders (B20 biodiesels). These apparently contain anywhere between 10 to 74% of actual biodiesel content.
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August 29, 2008 at 11:54 am 1 comment

Smart Recycling Is Actually About Product Manufacturing

Recycling gadgets is a headache. Many of the few gadgets that actually are kept out of the landfill are painstakingly taken apart in the Third World under hazardous conditions and creating environmental problems. A new method called Active Disassembly using Smart Materials could be the problem that producers and consumers are looking for.

Product disassembly offers an attractive alternative to manual methods for reducing the landfill and helping countries to get on the legal targets they at the moment fail to achieve. That’s because the method optimizes the recovery of hazardous and valuable components during the recycling process.

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August 25, 2008 at 10:44 pm Leave a comment

Blackspot – The Anti Label That Won’t Tolerate Greenwashing

Got a contrary eco product that needs branding/labeling? Why not try using an anti label? It’s free to use and you’ll get your marketing done via 100% open source principles.

The anti label is called Blackspot and anyone can use the logo; a black spot. Products you sell are not only branded under the world’s first truly open source label, but they’re also joining a product portfolio that’s almost 100% eco friendly/low on carbon output.

The people behind the Blackspot label are the organizers of the ever growing annual global BuyNothingDay at Adbusters.org. They represent a radical, no-compromise experiment, a total rethinking of capitalism from the ground up. People selling a Blackspot product tend not to talk of customers or clients but of ‘participants shaping the social enterprise’.

The organization offers great tips for practically marketing your stuff. Blackspotters are offering their wares to the big players in Jujitsu style.
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August 20, 2008 at 9:08 pm 1 comment

Philippe Starck Designs Mini Wind Turbine

Personal wind turbines are more often invented than actually manufactured. Those that make it to the commercial stage are mostly available at several thousands of dollars. That’s why it is all the more surprising that as of next September you’ll be able to buy a true designer windmill for way less than that.

Philippe Starck has reignited his genius once again and designed a not so fully fledged personal mini windmill on the market. Stark’s temporary break from his self imposed retirement from design which he had declared ‘dead‘ is a breath of fresh air. Literally. Starck called the turbine the Democratic Ecology, which sounds heavy enough for what you see but which probably sums up what’s been on Starck’s mind lately.

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July 10, 2008 at 9:00 pm Leave a comment

Is China To Blame For Greenhouse Gases Produced By Its Export Sector?

bob.jpgSo the next climate deal is another watered down soapy substance now that China and India pulled the plug at the G8 meeting held in Japan. The stalemate that’s visible was exactly what was feared by everybody; diametrically opposed parties over the emissions by the world’s largest energy consuming countries.

Time for a change in approach? Perhaps time for a change in accounting methods. Take China for instance. At least 23% of this country’s carbon emissions are from goods that are exported to industrialized countries. So is it fair that the country is held responsible for all of its emissions in the new climate deal?

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July 9, 2008 at 10:05 pm Leave a comment

G8 Commissioned Study Reveals That Tough Climate Targets Can Be Achieved

Low carbon societies can become a reality because technically and economically it is possible to reduce greenhouse gas emissions, say scientists from nine countries who researched the issue on behalf of the G8. They say that reducing global carbon emissions by half by 2050 is feasible if clever models are applied and outlined details of three extensive models in a peer reviewed article in Climate Policy.

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June 28, 2008 at 9:14 pm Leave a comment

Eskimos Sue For Global Warming Related Damages

The first major global warming court case has yet to take place, but various attempts at landmark cases that will make litigation history have been made in the last year or so. Now a new case featuring a community of Alaskan Eskimos could move into the spotlight. Not least because the lawyers involved are the same as those that broke the tobacco industry ten years ago.

The Eskimo lawsuit has everything going for it; a community of 410 Eskimos living on a remote island that’s under threat from warmer temperatures is suing 23 global energy and oil companies for damages. The companies include Exxon Mobil, BP, and Conoco Phillips, all three of which have operations in the near vicinity of the community which are literally undermining Eskimo soil. Other companies listed in the lawsuit are American Electric Power, Chevron, Duke Energy, Peabody Energy, and Southern Company.

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June 25, 2008 at 9:08 pm Leave a comment

Fridges Can Cut Energy Usage By Half If Alloy Based Chemicals Are Used

European researchers say they have begun to develop fridges that are powered by a 100% alloy which will reduce their energy usage by 50%. In the last 15 years, fridge technology developers have had to consider what option would be the lesser of two evils. Environmentalists alerted them to the harmful side effects of chlorofluorocarbons (CFCs), the refrigerant chemical, but alternative refrigerants require a lot more energy.

But now there’s an alternative to both chemicals, a solution that will reduce your fridge’s energy bill by half. Trick is to use electromagnetic fields cleverly. No joking. The scientists work on behalf of BASF, the chemicals company, and a Dutch foundation called Fundamental Research on Matter (FOM). They are pioneering technology based on magnetocaloric materials (again, no joking). These materials are a new class of refrigerants and are set to significantly reduce the negative impact of today’s cooling systems on the environment.
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June 19, 2008 at 8:51 pm Leave a comment

UK Government Offers Farmers Cash For Biomass Resources

UK farmers and businesses producing biomass that can be used for fuel and electricity creation can apply for government grants of up to GBP200,000. By paying farmers for various types of wood, grass, straw and dead forest wood, the UK government hopes to raise electricity derived from biomass supply to 6% by 2020, up from 3.5% now. Demand for renewable heat is expected to increase to 6% by 2020, up from 0.6% currently.

The grants are part of a new scheme called the Bio-energy Infrastructure Scheme. The investments will inject extra cash into the UK´s environment energy sector at point of production. “By investing in the biomass industry we are helping farmers, foresters and other producers to diversify and become part of the environmental industry sector,” said the Environment Minister Phil Woolas. “We have to rethink our energy mix. We know biomass has the potential to considerably reduce our dependence on fossil fuels and cut our carbon emissions,” he added.

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June 13, 2008 at 9:18 pm Leave a comment

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