Posts tagged ‘greenwashing’

Motorola Launches Its First Carbon Neutral Phone

Motorola recently launched what they claim to be first ever carbon neutral phone at the Consumer Electrics Show in Las Vegas. Additionally, the plastics used in the phone’s exterior are made from recycled water bottles.  The company signed up with Carbonfund.org to offset the carbon produced during the manufacturing process of the handset. Distribution and operating activities are also offset. Motorola invests in the Carbonfund’s program of renewable energy and reforestation investments.

When you take a close look at the phone you will see that the Carbonfund investment is not a free ticket to environmental utopia because the press buttons and the robust exterior are entirely made of the kinds of metals that still will need recycling at the end of the phone’s life. But, having said that, knowing that the plastics are 100% made of recycled bottles is hopeful, especially when competitors like Nokia and Samsung are using bioplastics made from food crops. The Carbonfund also awarded Motorola with its CarbonFree® Product Certification after an extensive product life-cycle assessment. (more…)

January 29, 2009 at 9:45 pm Leave a comment

Greenwashing Gains Currency

grass_wheel.jpg
It´s almost an official term by now. Greenwashing. Defined by TerraChoice.com as: (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

So if we have a term for it, just how serious is greenwashing in practice? It’s pretty awful over in the Americas, that’s for sure; greenwashing concerned 99% of 1,018 consumer products that TerraChoice investigated in its November 2007 study ‘Six Sins of Greenwashing´.

MarketingSherpa recently came up with a few common sense criteria for ´green´ products;
o Raw materials used
o How materials are gathered
o Manufacturing processes
o Packaging
o Marketing methods
o Shipping
o Product’s use
o How the product is discarded

These criteria make sense across the board. I am not a fan of holier-than-thou labeling but I think that marketing funds could be spent on informing customers rather than misleading them or generally glossing things up.

TerraChoice

Want in-depth information about products? TerraChoice has a listing of validation products for the North American market. For consumer reports, you can also check out Eco-labels on http://www.greenerchoices.org. To understand what is going on behind the scenes at the various green product labels, check out http://www.buildinggreen.com. The alonovo.com site where US consumers can purchase goods and donate a portion of their spendings to carbon offsetting goals also buzzes with well-researched information.

January 27, 2008 at 4:04 pm Leave a comment












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