Posts tagged ‘recycling paper’

Have Your Company Post Scanned Online And Boost Recycling By 500%

On March 6th the first episode of the real life soap StartupJunkies will air in which the protagonists are real entrepreneurs pioneering online delivery of postal mail. The show, shot by hi-def channel Mojo.com, follows Ron Wiener who set up Earthclass Mail on his trail to lure venture capital.

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The business pitch is compelling; companies and private persons can reduce their carbon footprint and boost their productivity by having Earthclass Mail scan their mail and put it online. Just like email! This way you can eliminate unwanted mail before it arrives on your desk and clutters up the spare office space.

Wiener’s aim is to achieve a business presence in over 20 U.S. cities and the reality soap is a big part of this effort. In the first episode Wiener is filmed traveling to Seattle’s K4 global network, a fast growing international business angel investor group to secure major cash injection into his business. A group of over 500 investors will examine the opportunity, go through the prospectus and ask some highly critical questions before deciding if Earthclass Mail will receive any investment. “The show illustrates the problems faced by entrepreneurs, and explains the growth process they face as they seek funding to grow their new businesses”, Judith Iglehart and Scott Pacult report on Keiretsu (K4)’s blog.

Wiener has been on the road for a while already, having pitched his business before Californian, Colorado and Barcelona investors members of the K4 investment community. The man’s most luring catch phrase no doubt is “See how easily your organization can witness the biggest boost in productivity and cost savings since the introduction of email.”

Wiener has a point. By aggregating the paper stacks of corporations, the recycling effort could take off in earnest. He’s got my blessing; I have signed up for their referral program. Be sure to click on the link here!

March 4, 2008 at 5:35 pm Leave a comment

Office Retailer Staples Sees The Wood For The Trees

The paper sector is an obvious a target for green activism, so this weekend’s breaking news that office supplies retailer Staples severed all ties with its Singaporean paper supplier because of environmental concerns shouldn’t be that surprising. But the events that led to Staples’ move are an eye opener; a Wall Street Street Journal reporter discovered that the company was going to use its Forest Stewardship Council (FSC) logo and tipped off the FSC about the environmental policies of APP.

APP’s paper producing methods incited environmental concerns first in 2004 when Greenpeace pointed out that it in part relies on natural rainforests for its production of paper. A hoist of US, Asian and European companies terminated their contracts with APP, one after the other in recent years. All cited environmental concerns as their reason. The giant retailer Office Depot Inc. is also in the list.

The WSJ reporter’s action resulted in the FSC’s objection to Staples’ use of its label. The certification is considered the world’s most stringent, and ensures responsible management of the world’s forests at miller level. A Staples spokesman last weekend told the Wall Street Journal “We decided engagement was not possible anymore. We haven’t seen any indication that APP has been making any positive strides [to protect the environment.]”. He added that staying in business with APP would come “at great peril to our brand.”

It’s obvious; Staples is concerned that its customers won’t be enamored with forest destructive paper production methods. APP has a policy of producing paper from newly planted forests but says that due to huge demand, it needs to cut trees from mature rainforests as well. This practice is, in the Wall Street’s Journal’s terms, ‘having an impact on big U.S. paper buyers’.

The big question now of course is whether APP, one of the world’s largest paper manufacturers, will stop its destruction. Its policy thus far has been to deny that it’s doing anything wrong. The incentive is rather limited; Staples purchased only around 9% of its total paper supplies from APP and roughly 5% of this concerned paper. The WSJ didn’t manage to get a reply from APP immediately, but perhaps later this week, when Staples officially announces its decision, there will be more information. Stay posted by subscribing to this feed.

The energy and pollution factors of various differing paper types can be calculated down to the amount of trees via a model devised by Environmental Defense. The calculator lists all the main paper types and enables you to compare them on energy usage, waste production, trees chopped down, greenhouse gases produced and waste water. For instance, the difference between 100 tonnes of normal copy paper compared to 100 tonnes of glossy magazine paper is a whopping 509 trees and 34,943 lbs of greenhouse gases, not to speak of the other measures.

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Despite these stunning numbers, the alternative to wood-sourced paper is recycling, but this is not entirely eco friendly either. Recycling paper involves use of chemicals like sodium hydroxide (for de-inking) and hydrogen peroxide (for bleaching). The ensuing pulping process also involves plenty of chemicals.

For a detailed guide on various virgin and recycled papers’ production methods, check out CeleryDesign. The breakdown is by papers’ fiber content, chlorine and weight:

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There are three types of FSC certified papers, including a recently introduced ‘recycled’ label. To carry this label a material must be made from 100% recycled paper. To see which papers come with what kind of certification, visit the UK recycling debunker site LovelyAsATree.

February 11, 2008 at 11:26 am Leave a comment












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